Who We Are
Meet the Frednel team.
Find out what makes us so great at what we do.
Introducing Frednel
Founded in 2021, Frednel is a specialist consultancy serving the telecommunications sector, offering expertise in Cost Management, Commercial Contract Management, and Project Management.
We are known for delivering tailored solutions that blend data-driven insights with innovative thinking. At Frednel, we go beyond being just a business partner - we integrate seamlessly with our clients, acting as an extension of their team to deliver measurable results.
Our logo
The precision timing of cogs at work is at the crux of the continuous efficiency and success of everything from massive machinery to intricate timepieces. At Frednel, we believe that each component of a project has an interconnected dependency. Just like the cogs, it is the harmonious relationship between our team, our clients and the objectives and goals of the project that ensures success. The cogs never stop turning at Frednel.
Introducing the Management Team
Guy Arnel, FITP
Founder and Managing Director
Guy Arnel is a seasoned leader in telecommunications with over 25 years of international experience delivering complex, high-value programmes across Australia, Ireland, Japan and the UK. As Founder and Managing Director of Frednel, he brings a sharp commercial focus and a hands-on approach to solving the technical and operational challenges that define modern telecoms rollout.
Throughout his career, Guy has led the planning and execution of large-scale mobile network deployments across 3G, 4G and 5G technologies. His expertise spans Cost and Commercial Management, Project Delivery and Contract Strategy. His work is underpinned by a strong analytical mindset and a reputation for collaborative leadership.
Prior to establishing Frednel in 2021, Guy held senior roles with major operators and vendors, including serving as Project Director during the London 2012 Olympic Games and leading the UK’s first successful 5G commercial bid. He has managed end-to-end network upgrade and swap-out programmes, negotiated high-value commercial agreements and delivered results under intense operational scrutiny.
A recognised figure in the industry, Guy is a Fellow of the Institute of Telecommunications Professionals (FITP), and his contributions have earned multiple industry awards. Clients value his direct, results-driven style, his ability to bring structure to complexity, and his commitment to driving performance across every stage of a programme.
Under Guy’s leadership, Frednel provides executive teams with a trusted partner who delivers commercial clarity, strategic alignment and consistent results.
Learn more about Guy here.
Shelley Fredman
General Manager
Shelley brings over 30 years of expertise in advertising, marketing, and retail, where her organisational skills, business acumen, and results-driven mindset have been key to her success. Her career includes working with Australia’s top-selling magazines and newspapers, where she honed her ability to manage complex projects and deliver exceptional outcomes.
Beyond her professional achievements, Shelley has demonstrated her commitment to leadership and community through numerous Board roles. She has served twice as President of two International Women’s Clubs and held Board positions at leading International Schools. Her dedication to volunteer work continues, as she actively contributes her time and expertise to various community organisations.
Now, as General Manager at Frednel, Shelley applies her leadership skills and operational expertise to support the company’s continued growth and success.
Learn more about Shelley here.
Our offering
Frednel Commercial Management Services are experts in marrying analytics with creative thinking when approaching solutions for business.
With over 20 years of global experience, specialising in Project Management, Contract and Commercial Management, and Cost Management including tender proposal writing and presentations, mentoring and advisory roles, Frednel prides itself on establishing strong working partnerships with clients to ensure growth and success.
Frednel values the ethos of partnering with clients, to be an extension of the organisation. The benefit to clients is that Frednel takes time to understand your business, resulting in a deeper understanding of how the project fits into the overall business.
From project managing an entire project to reviewing, guiding, and mentoring an existing team’s progress, writing tenders or consulting on tender documents/presentations, evaluating projects strengths, collaborating, mentoring, developing bespoke reporting procedures and offering analysis, Frednel's experience will ensure success every time.
We welcome the opportunity to discuss your business needs.