Frednel Commercial Management Services

Introducing Frednel


Frednel Commercial Management Services is a boutique consultancy, offering expertise in Project Management and Commercial Management. We create solutions for businesses in the telecommunications and infrastructure sectors by marrying analytics with creative thinking.



Our Name


The company name, Frednel, represents the combination of the founders, Shelley Fredman and Guy Arnel. The business entity, like their partnership, epitomises a unique synergy built on a solid foundation of trust, commitment and understanding.



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At Frednel, we believe that each component of a project has an interconnected dependency. The precision timing of cogs at work is at the crux of continuous efficiency and success of everything from massive machinery to intricate timepieces. Just like the cogs, it is the harmonious relationship between our team, our clients and the objectives and goals of the project that ensures success.

 Introducing the Team

Guy Arnel and Shelley Fredman are proud of the global network of skilled professionals they have established and maintained over the years. Frednel is able to call upon these people to create the necessary team of experts to support your project.  The seamless communication and delivery of project milestones are the key to our success across projects of varying sizes.  The integrity and professionalism of the leadership team allows us to say we might not have all the answers but we know how to go about finding them. 

Guy Arnel 
Director

Guy has an impressive portfolio with over 20 years experience with a global telecommunications organisation. Guy's reputation in leadership coupled with his creative approach to business is what has defined his career. His critical thinking, fiscal understanding and team attitude are proven in the areas of Project Management and Contract and Commercial Management. 


He has been at the leading edge of mobile technology since the early days of 3G in Australia. With an invitation to join the global telecoms organisation in Ireland, his international career was launched. Several overseas assignments followed, as did promotions and awards in recognition of outstanding work both as an individual and as a team member.


From Project Manager to Program Director to Commercial Contract Director, each role has enabled him to develop a broad business understanding required to manage fully integrated projects.



To learn more about Guy, please visit LinkedIn.

Shelley Fredman

General Manager

Shelley's corporate career spans over 25 years in Australia with a focus in print media, particularly advertising sales. Shelley began her professional life as a junior sales executive and achieved the position of national sales manager on leading Australian publications.


Whether working with Federal Government on a special report, including education kits and business breakfasts, or playing an integral role in the introduction of colour to newspapers in Australia, Shelley's creative thinking and attention to detail gave life to a range of projects.


The business acumen and technical skills acquired over the years has underpinned her volunteer work, resulting in board positions at two International Women's Clubs (a global initiative) and various board positions for international schools.




To learn more about Shelley, please visit LinkedIn.

 

Services

Frednel Commercial Management Services are experts in marrying analytics with creative thinking when approaching solutions for business.


We pride ourselves on establishing strong working partnerships with Clients to ensure growth and success. This is accomplished with over 20 years of global experience, specialising in Project Management, Contract and Commercial Management.


Frednel values the ethos of partnering with clients to be an extension of their organisation. The benefit to clients is that Frednel takes time to understand your business, resulting in a deeper understanding of how the project fits into the overall organisation.


The depth of experience offered by our team is pivotal to aiming for success every time. From project managing an entire project to reviewing, guiding and mentoring an existing teams progress, writing tenders or consulting on tender documents/presentations, evaluating the strengths of a project, collaborating, mentoring, developing bespoke reporting procedures and offering analysis. 


We welcome the opportunity to discuss your business needs. Please phone +447827895652 or complete the form to discuss. 



Testimonials

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    "Guy understands the big picture and is always prepared to lead by example and pulls out all the stops to get the result needed. More importantly, he is by far one of the best contract and commercial managers I have also had the privilege of working with."


    Mark, Client Partner Telecom & Media at Reply 


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    "Guy has a rare combination of incredible technical & commercial skills. His personal & professional commitment to getting deals over the line is faultless."


    Audrey, Business Development Director at Version 1


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    "Shelley is professional, highly organised, and a strong leader. Her attention to detail and openness in listening to others made working with her on the Board of AWBS International Women’s Club a pleasure. Highly recommended."


    Secretary, AWBS 2017/18

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    "Guy is professional in his approach to the customer and clear and concise in his instruction to his colleagues within the project organisation. This makes him very effective and allows him to deliver to a high quality."


    Lou, Learning Services at Ericsson


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    "Shelley's organisational and planning skills were an asset to the committee created to host, Excess Baggage, a community fundraising event that raised funds for Suicide Awareness and Support."


    Ciara, The Style Counsellor

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    “Guy can take quite complex challenges, analyse them and come up with easy to implement solutions. His easy to work with approach means that engagements with both colleagues and clients end with win-win outcomes.”


    John, CEO at Ericsson Ireland


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    "Shelley is very approachable with a good business ethic. She has a warm, welcoming nature coupled with great interpersonal and organisational skills."


    Patricia Dhir, Style Fix UK

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    “One of the sharpest commercial minds I have worked with, his biggest strength is that he can bring his deployment experience into the pre-sales world.”


    Bassem, Head of Commercial Management Networks and Managed Services at Ericsson


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    "Shelley coordinated all aspects of Australia’s participation in the International Charity Bazzar (November 2014).  Her professional event management experience enabled the Australia Embassy to host a successful stand as part of a larger event. "


    Dr Ruth Adler, Former Australian Ambassador to Ireland


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For more information, or to discuss upcoming work, please call the office at +447827895652 during business hours or complete the form below and we  will be in touch. 

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